No Child Left Behind

Washington State Communications Toolkit

The toolkit materials below were designed in collaboration with many of the state's communications professionals as a resource for superintendents, principals, assessment/curriculum directors, central office administrators, etc. as they are confronted with the communication challenges regarding implementation of NCLB. These officials are often the first to respond to media inquiries. While school leaders have already been exposed to the tremendous impact of the law, the general public does not possess the same level of knowledge. Parents, community groups, business and the media are all key audiences for public schools; and they are important partners in the process. The more proactive education leaders can be to inform them about the new law, the more support and understanding these groups will have for the good work accomplished each day in classrooms across the state. Washington State's work on education policy and practices are reflected in these materials. Each piece is presented in MS Word and districts are encouraged to modify them to fit district needs. The entire toolkit is available in Adobe Acrobat pdf (302k) format. To save these files to your computer, right click on the specific PDF or Word link (MAC users: Control+click). Select "Save Target as..." (Internet Explorer) or "Save As" (Netscape) and choose the location for the file. "Save" the file.
MS Word	pdf	Communications Tips for Superintendents
MS Word	pdf	Communications Tips for Principals
MS Word	pdf	Tips for Talking with the Media
MS Word	pdf	Questions & Answers for School Leaders
MS Word	pdf	Tough Q&A
MS Word	pdf	Talking Points for School Leaders
MS Word	pdf	Strategies for Talking about AYP
MS Word	pdf	NCLB Key Provisions and Timelines
MS Word	pdf	NCLB Reporting Timelines
MS Word	pdf	Words and Terms to Know
No Child Left Behind is a controversial measure with supporters and critics on both sides. The materials presented here are not intended to be persuasive on the issues. They have been created to help communicate with key audiences about important provisions of the law, and its effects on the school community. To learn more see the National Learning First Alliance NCLB Guide at: http://www.learningfirst.org/publications/nclbguide/